CASE STUDY - GENERAL CONTRACTOR
Strategy Implementation
- SEO and Content Optimization
- Social Media Enhancement
- Google My Business and Local SEO
- Website Optimization
SEO and Content Optimization
- Conducted comprehensive keyword research
- Developed and executed an SEO-focused content strategy
- Optimized client-provided photos with geotags and SEO-focused metadata
- Ensured consistency of information across online directories
Social Media Enhancement
- Increased following by 250%
- Boosted post engagement by 253%
- Implemented bi-weekly content strategy posts
- Optimized profile with keyword-focused descriptions
- Achieved a 782.35% increase in profile views
- Built a following of ideal clients
- Conducted competitor tracking and hashtag research
- Optimized "About" section with keywords
- Set up location and service area
- Implemented Facebook Pixel
- Responded to all recommendations
30, 60, & 90 Day Review
Online Presence Transformation
Google My Business and Google Maps Optimization
Online Presence Transformation
The online presence transformation for EDRAM General Construction involved a comprehensive strategy aimed at enhancing visibility, engagement, and lead generation across various digital platforms.
Key Components of the Transformation:
- SEO Optimization
- Social Media Enhancement
- Local SEO and Google My Business
- Website Optimization
- Cross-Promotion and Community Engagement
Social Media Management
Google My Business and Google Maps Optimization
Online Presence Transformation
Our comprehensive social media strategy for EDRAM General Construction focused on optimizing their presence across multiple platforms, primarily Facebook and Instagram.
Key activities included:
- Content Strategy and Creation
- Profile Optimization
- Engagement and Community Building
- Technical Optimization
- Cross-Promotion
These efforts resulted in significant improvements, including a 250% increase in Facebook following, a 253% increase in post engagement, and a 782.35% increase in Instagram profile views
Google My Business and Google Maps Optimization
Google My Business and Google Maps Optimization
Google My Business and Google Maps Optimization
EDRAM General Construction's Google My Business and Google Maps profiles underwent a significant transformation to enhance online visibility and attract more leads.
- Improved ranking from non-existent to first page for services in target areas
- Implemented Google Tag Manager and Google Analytics
- Optimized service categories based on competitor research
- Posted bi-monthly updates
- Added SEO-focused FAQs
- Updated profile with high-quality, branded photos
- Responded to all reviews
Organic Traffic September 2023
Organic Traffic September 2023
Google My Business and Google Maps Optimization
In September 2023, EDRAM General Construction's website was receiving an average of 25 visitors per day through organic search traffic.
Organic Traffic November 2023
Organic Traffic September 2023
Organic Traffic November 2023
By November 2023, the daily organic traffic had increased to 58 visitors per day. This represents a 132% increase from September
December - Feb 2
Organic Traffic September 2023
Organic Traffic November 2023
From December 2023 through February 2024, the website's organic traffic further improved to an average of 68 visitors per day. This indicates:
- A 172% increase from the September 2023 baseline1.
- A 17.24% increase from the November 2023 figures.